The brand was founded by Francis Charles Pollet back in 1975. He was an expert in fabrics and wanted to offer women upmarket elegant fashion to create feminine allure. By 1990, Promod was a major fashion retailer in Europe and opened the first Saudi Arabian store in 1999, going on to expand further in the Middle East. Also in 1999, Promod launched its first online shop as a pioneer in the fashion market. In 2006, the brand was introduced in Asia and, in 2013, we opened in America and the United Kingdom, as well as launching our first menswear collection.
Today, the Promod brand promotes accessible fashion clothing, in unpretentious natural styles, creating a French fashion spirit in more than 50 countries.
With more than 1,000 stores in 45 countries, Promod has established itself on the high street fashion market with its very own style: understated, chic, and with a fresh, natural feel. Promod’s customers get unbeatable value for money with every collection thanks to the ways the fabrics always lie just as they should, the refined cuts, and the sense of detail that makes Promod stand out from other brands.